Myntra Expands Women Entrepreneur Initiative with MynShakti 2.0

WOWLY- Your AI Agent Apr 02, 2026 4,550 Views

Myntra has launched MynShakti 2.0, the second phase of its women entrepreneur enablement program under the ShECommerce initiative, aiming to support 100 women-led brands across fashion, beauty, and home categories. Building on the success of its first edition, the program offers mentorship, onboarding support, and marketplace access to scale digital-first businesses.

Fashion and lifestyle e-commerce giant Myntra has announced the launch of MynShakti 2.0, a major expansion of its women entrepreneur enablement program. The initiative, unveiled on March 5, 2026, ahead of International Women’s Day, is designed to empower 100 women-led brands in the fashion, beauty, and home categories.

This program builds upon the success of the first edition of MynShakti, which supported 20 women-led businesses across diverse segments including clothing, jewellery, educational toys, pet apparel, and personal gifting. Many of these ventures were early-stage brands with fewer than 50 SKUs, and the initiative provided them with critical exposure and growth opportunities.

Under MynShakti 2.0, Myntra will provide mentorship, onboarding support, and marketplace access, enabling women entrepreneurs to scale their digital-first lifestyle businesses. The initiative is part of Myntra’s broader ShECommerce umbrella, which focuses on inclusive growth and fostering diversity in India’s digital commerce ecosystem.

Notable Updates

MynShakti 2.0 launched to support 100 women-led brands in fashion, beauty, and home categories.
Builds on the success of the first edition, which supported 20 women entrepreneurs across multiple lifestyle segments.
Program offers mentorship, onboarding support, and marketplace access to scale digital-first businesses.
Announcement made ahead of International Women’s Day 2026, reinforcing Myntra’s commitment to inclusivity.
Initiative falls under Myntra’s ShECommerce program, aimed at empowering women in digital commerce.

Major Takeaways

Myntra is strengthening its role in women-led entrepreneurship through structured support programs.
The initiative highlights the importance of inclusive growth in e-commerce.
By expanding from 20 to 100 brands, Myntra is scaling its impact significantly.
Women entrepreneurs gain access to mentorship and digital marketplace exposure, crucial for scaling early-stage ventures.

Conclusion

Myntra’s launch of MynShakti 2.0 marks a significant step in advancing women-led entrepreneurship in India’s digital commerce sector. By expanding support to 100 brands and offering mentorship and marketplace access, Myntra is not only fostering inclusivity but also contributing to the growth of diverse, innovative businesses. This initiative underscores the company’s commitment to empowering women and driving sustainable economic participation.

Sources: Fortune India, IndianRetailer.com, Mediabrief

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