360 ONE’s Big Pivot: From Wealth Specialist to Full-Stack Finance Powerhouse-Will the Bet Pay Off?

Image Source: Hubbis

360 ONE (formerly IIFL Wealth) is making a bold strategic leap, moving from its roots as a pure-play wealth manager to a full-stack financial services platform. This transformation is anchored by its recent acquisition of UBS India’s wealth management business for ₹307 crore, a deal that not only brings in stock broking, portfolio management, and distribution arms but also deepens its onshore and offshore capabilities.

Key Highlights:

Strategic Acquisition: The UBS India deal adds ₹26,000 crore in assets under management and includes a broader collaboration, with UBS taking a 4.95% equity stake in 360 ONE. The partnership enables integrated wealth management solutions for global Indian clients and opens doors to joint asset management and investment banking opportunities.
Holistic Platform Ambition: 360 ONE now offers a full suite of services-wealth and asset management, broking, portfolio management, and global investment solutions-serving over 7,500 HNI and UHNI families with $68 billion in assets.
Global Synergy: The collaboration leverages UBS’s global expertise and 360 ONE’s deep local reach, aiming to deliver personalized, cross-border solutions for clients with complex, international needs.
Performance Track Record: With 17 years of experience, 360 ONE’s “Performance Plus” philosophy and personalized approach have earned it top industry awards and a reputation for long-term value creation.
Growth Flywheel: The integration of wealth, asset, and global solutions creates a synergistic “flywheel,” powering innovation and enabling bespoke offerings across asset classes.

Will It Pay Off?

360 ONE’s pivot positions it as a formidable, holistic financial services leader in a rapidly evolving market. The expanded platform, global-local synergy, and access to new client segments could drive strong growth-if execution matches ambition.

Sources: Economic Times, 360 ONE, UBS

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