Hospitality Gets a Makeover: ITC's Epiq Collection Sets New Premium Benchmark

Main Story:  
In a strategic move to deepen its presence in India’s premium hospitality segment, ITC Hotels has announced the launch of Epiq Collection—its newest brand under the ITC Hotels umbrella. The initiative is part of the company’s broader premiumisation journey and aims to convert high-quality hotels into owned and managed properties.

Notable Updates:

• The brand will debut with a 118-key owned property in Puri, Odisha, and a 201-key managed property in Tirupati, Andhra Pradesh.
• ITC Hotels targets adding approximately 1,000 rooms under Epiq Collection over the medium term.
• The company reported a record Q2 FY26 profit of ₹133 crore, up 74% year-on-year, with consolidated revenue reaching ₹839 crore.
• The growth is driven by strong performance in retail, corporate, and MICE segments, despite seasonal and weather-related challenges.

Sources:  
Business Standard, UNI India, Hospitality Biz India.