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On the occasion of his 75th birthday, Prime Minister Narendra Modi has launched one of India’s most ambitious health outreach campaigns—‘Swasth Nari, Sashakt Parivar Abhiyaan’—in Dhar, Madhya Pradesh. The initiative, jointly led by the Ministry of Health and Family Welfare and the Ministry of Women and Child Development, aims to transform the landscape of women’s health and family well-being across the country. The campaign is being rolled out alongside the 8th edition of Rashtriya Poshan Maah, marking a nationwide convergence of nutrition, preventive care, and community participation.
Here’s a detailed look at the campaign’s scope, objectives, and rollout strategy.
Campaign Overview and Objectives
1. The ‘Swasth Nari, Sashakt Parivar Abhiyaan’ is designed to provide women-centric preventive, promotive, and curative health services at the grassroots level.
2. It aligns with the Prime Minister’s broader vision of Health, Poshan, Fitness, and a Viksit Bharat by 2047.
3. The campaign will run from September 17 to October 2, 2025, across Ayushman Arogya Mandirs, Community Health Centres, District Hospitals, and other government health facilities.
4. Over one lakh health camps will be organized nationwide, making it the largest-ever health mobilization for women and children in India.
Key Highlights of the Launch
1. PM Modi inaugurated the campaign in Dhar, Madhya Pradesh, where he also launched the PM MITRA Park and distributed one crore Sickle Cell Screening and Counselling Cards.
2. AIIMS Delhi has set up medical checkup camps at four centers including Trilokpuri, Ballabhgarh, Jhajjar, and the main AIIMS campus. These camps offer walk-in services for women from 9 AM to 2 PM.
3. Services include general health checkups, gynecological screenings, cervical and breast cancer detection, ophthalmic evaluations, and blood donation drives.
4. The campaign also integrates Poshan Maah activities such as nutrition counselling, recipe demonstrations, and awareness sessions on balanced diets and menstrual hygiene.
5. Union Health Minister JP Nadda has urged private hospitals and healthcare stakeholders to actively participate in the Jan Bhagidaari Abhiyaan, emphasizing collective responsibility.
Integrated Health and Nutrition Strategy
1. The Ministry of Health and Family Welfare will anchor delivery of services related to non-communicable diseases, tuberculosis, anaemia, and maternal health.
2. The Ministry of Women and Child Development will mobilize women and adolescent girls through Anganwadi centers and lead nutrition-focused activities.
3. The campaign promotes antenatal care, immunization, lifestyle awareness, and mental health support, ensuring a holistic approach to well-being.
4. Special emphasis is placed on early detection and treatment linkages, especially for underserved and tribal populations.
5. Community engagement is central, with volunteers and local health workers playing a key role in outreach and education.
Global Collaboration and Symbolic Significance
1. Coinciding with the launch, the Akhil Bharatiya Terapanth Yuvak Parishad (ABTYP), in collaboration with the Government of India, is organizing the world’s largest blood donation campaign—Raktdaan Amrit Mahotsav 2.0.
2. Over 7,500 blood donation camps are being held across 75 countries in a single day, symbolizing India’s global commitment to health and service.
3. The campaign’s timing on PM Modi’s birthday adds symbolic weight, reinforcing his personal commitment to public health and inclusive development.
Conclusion: A Birthday Gift to the Nation
The launch of ‘Swasth Nari, Sashakt Parivar Abhiyaan’ marks a pivotal moment in India’s public health narrative. By placing women’s health at the center of family and community well-being, the campaign not only addresses medical needs but also empowers women as agents of change. As the initiative unfolds across the country, it promises to leave a lasting impact on generations to come.
Sources: NDTV, Hindustan Times, Firstpost.
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