Ready to Go Viral? Step-by-Step Secrets to Getting Your Restaurant Listed on Swiggy

Image Source : Restaurant India

With online food delivery continuing to surge in popularity across India, associating your restaurant with platforms like Swiggy has become essential to grow your business and reach new customers. Swiggy offers restaurants an excellent avenue to expand visibility and boost sales without worrying about delivery logistics. This detailed newsletter explains the entire registration process on Swiggy for restaurant owners wanting to tap into this booming market.

Initial Overview of Swiggy Partner Registration

Registering your restaurant on Swiggy is a straightforward process that begins with submitting basic business information and requires certain legal and operational documents. Once the onboarding process is completed and verified, your restaurant will be live on Swiggy’s app, available to millions of users across India. The partnership also offers ongoing support from Swiggy’s account managers to help optimize your restaurant’s performance on the platform.

Important Highlights For Swift Registration

Easy online registration process via Swiggy’s Partner Portal or official website
Requirement of essential documents like FSSAI license, shop license, PAN card, GST certificate, and cancelled cheque
Verification by Swiggy’s sales or operations team including physical inspection
Partnership agreement signing and onboarding support
Timeline for approval and listing usually takes 2 to 3 weeks
Post-registration support for menu updates, pricing, and order management

Stepwise Explanation Of The Registration Journey

Step 1: Access The Swiggy Partner Portal

The journey starts by visiting Swiggy’s official website and scrolling down to the footer where the ‘Partner with Us’ option is available. Clicking this redirects you to the restaurant partner registration page to initiate the process. Alternatively, you can visit the dedicated partner portal designed specifically for onboarding restaurant partners.

Step 2: Fill In Basic Restaurant Details

On the registration page, you will be asked to provide key information about your restaurant including the restaurant name, owner’s name, contact number, email address, city/location of the restaurant, and point of contact. These details help Swiggy assess your business scope and service region.

Step 3: Provide Additional Business Information

Following the basic details, Swiggy requests further specifics such as the nature of your business entity (proprietorship, partnership, LLP, etc.), GST registration details if applicable, trade license, and the FSSAI food safety license number. Uploading verified digital copies of these crucial documents is mandatory for the registration to proceed.

Step 4: Submit Menu Details and Images

Next, you need to upload your restaurant’s menu, preferably in a clear, easy-to-read format. Attractive and well-organized menus with vivid images of food items help improve your visibility and attract more customers. You can also upload pictures of your restaurant façade, kitchen, and packaging area if required.

Step 5: Verification And Inspection Process

After submitting all details and documents, Swiggy will assign a representative to verify the authenticity of your information. This may include a site visit and inspection to ensure compliance with Swiggy’s quality and hygiene standards. This step is vital for qualifying your restaurant to be featured on the platform.

Step 6: Contract Signing And Onboarding

Once verification is successful, you will sign a formal partnership agreement with Swiggy. This contract outlines roles, responsibilities, commission structures, and service terms. Upon agreement, your restaurant account will be activated.

Step 7: Your Restaurant Goes Live On Swiggy

Within approximately two to three weeks from contract signing, your restaurant becomes visible on the Swiggy app and website. This listing enables customers to start ordering instantly, providing your business with a broader market reach.

Step 8: Manage Your Listing And Stay Updated

Post-launch, it is crucial to regularly update your menu, prices, and restaurant details on the Swiggy platform to keep customer satisfaction high. Swiggy also provides tools and a dedicated account manager to assist with technical or operational support.

Essential Documents For Smooth Registration

FSSAI Registration Certificate confirming food safety compliance
Shop/Trade License issued by local municipal authorities
PAN card for taxation and business identity
GST Registration certificate if applicable based on turnover
Cancelled cheque for linking your bank account for payment settlements
Owner’s identification documents such as Aadhaar, passport, or voter ID

Tips For A Successful Partnership With Swiggy

Ensure all submitted information and documents are accurate, current, and clear to avoid delays
Maintain cleanliness and quality standards to pass the verification confidently
Upload a detailed, visually appealing menu to attract and inform customers
Engage actively with your assigned account manager for best practices
Monitor customer reviews and feedback on Swiggy to continuously refine services

Conclusion

For restaurant owners looking to expand their footprint in India’s competitive food delivery market, registering on Swiggy is a valuable and practical step. The platform not only connects restaurants with a vast customer base but also offers operational efficiencies by handling logistics and payment management. With thorough preparation and timely compliance in the registration process, restaurants can unlock a significant growth channel and increase brand visibility effectively.

Sources: Swiggy official website, ClearTax, RegisterKaro, GrowthJockey, IndiaFilings, Kouzina FoodTech, UrbanPiper