PepsiCo India introduces Red Rock Deli, a global gourmet chips brand, to the Indian market featuring exotic flavors crafted for local palates. Manufactured locally using advanced kettle cooked, baked, and popped techniques, Red Rock Deli targets urban consumers seeking elevated, chef-inspired snacking experiences.
PepsiCo India has expanded its premium snacking portfolio by launching Red Rock Deli, a globally acclaimed gourmet chips brand, in the Indian market. Originally from Australia, Red Rock Deli is distinguished for its thick, crunchy kettle-cooked chips and offers a variety of exotic, globally inspired flavors tailored specifically for Indian taste preferences.
The brand uses sunflower oil and three advanced manufacturing technologies—kettle cooking, baking, and popping—offering a range of textures from thick crunch to airy crispness. Available primarily on quick commerce platforms, Red Rock Deli responds to the evolving urban consumer landscape, where there is a growing demand for mindful indulgence and unique snacking experiences.
Chief Marketing Officer Saakshi Verma Menon emphasized how this launch caters to the trend towards premium, bold-flavored snacks with rich textures, blending global inspiration with local relevance. Priced at ₹60 for kettle and baked chips and ₹125 for popped chips in select markets, Red Rock Deli aims to establish PepsiCo’s stronghold in India’s burgeoning gourmet snack segment.
Key highlights:
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Red Rock Deli, an Australian gourmet chip brand, launched in India by PepsiCo
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Locally manufactured with kettle cooked, baked, and popped variants using sunflower oil
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Exotic and chef-inspired flavors tailored for Indian consumers’ preferences
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Available on quick commerce platforms targeting urban, premium snack consumers
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Priced between ₹60-₹125 depending on chip variant and region
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Reflects PepsiCo’s push into premium snack segment amid changing consumer tastes
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Emphasizes rich textures, bold flavors, and elevated snacking experiences
Sources: Economic Times, The Hindu Businessline, PTI News