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Updated: June 08, 2025 16:27
Bollywood superstar Aamir Khan surprised fans by stepping onto the streets of Mumbai to make vada pav, a beloved local snack. The unexpected moment, captured in viral videos, was part of the promotional campaign for his upcoming film Sitaare Zameen Par. While the gesture delighted onlookers, social media users were quick to question his hygiene practices, particularly the absence of food-grade gloves.
Public Reaction and Social Media Buzz
- Aamir Khan was spotted in Dadar, preparing vada pav with chutney and fried potato fritters while interacting with fans.
- A massive crowd gathered around him, capturing videos and selfies as he smiled and engaged with the audience.
- Some social media users praised his promotional strategy, calling it a creative way to connect with Mumbai’s street food culture.
- Others criticized the lack of food-grade gloves, sparking debates on hygiene standards in celebrity-led food stunts.
Film Promotions and Strategic Engagement
- The vada pav stunt comes just days before the release of Sitaare Zameen Par, a spiritual sequel to Taare Zameen Par.
- The film, starring Genelia Deshmukh alongside Khan, explores the challenges faced by intellectually disabled individuals in a basketball competition.
- Aamir Khan plays an assistant coach who must train a team of specially abled players as part of his court-mandated community service.
- The promotional campaign has included musical evenings and celebrity interactions, with Ranbir Kapoor and Sachin Tendulkar attending recent events.
Industry Perspective
Aamir Khan’s unconventional promotional tactics have once again captured public attention, reinforcing his reputation for innovative marketing strategies. While the hygiene debate continues online, the buzz surrounding Sitaare Zameen Par suggests that the film is generating significant anticipation ahead of its June 20 release.
With Mumbai’s street food culture playing a central role in the city’s identity, Khan’s vada pav moment has added a relatable touch to his promotional efforts, ensuring widespread engagement.
Sources: MSN, Hindustan Times, Zee News, Filmibeat.