Admitad India Launches Trendweave: A New Era for Creator-Led Social Commerce

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Admitad India has entered the creator tech space with the launch of Trendweave, a social shopping platform designed for influencers and digital creators. The platform allows creators to set up curated TW Shops across lifestyle categories, enabling audiences to browse and buy recommended products while empowering creators to monetize authentically.

Trendweave by Admitad India: Empowering Creators to Monetize Influence

In a strategic move to tap into India’s booming creator economy, Admitad India has launched Trendweave, a social shopping platform tailored for digital creators and influencers. Announced on October 13, 2025, the platform marks Admitad’s formal entry into the creator tech space, offering tools that blend commerce with content.

Key Highlights from the Trendweave Launch:

Creator-Centric Design

Trendweave enables creators to set up TW Shops, personalized online storefronts featuring curated product selections.

Categories include fashion, beauty, fitness, home décor, and more, allowing creators to reflect their unique lifestyle and brand.

Social Shopping Experience

The platform simplifies how users shop influencer recommendations, creating a seamless bridge between content and commerce.

Followers can browse, engage, and purchase directly from their favorite creator’s TW Shop.

Authentic Monetization Tools

Trendweave provides creators with analytics, product integration, and affiliate tools to monetize their influence transparently.

It supports both organic discovery and campaign-based promotions, giving creators flexibility in engagement.

Strategic Vision and Leadership

Neha Kulwal, Managing Director of Admitad APAC, emphasized that Trendweave is part of a broader strategy to empower creators and drive social commerce growth in India.

The platform aims to support creators beyond traditional brand collaborations by offering direct revenue channels.

Market Impact and Timing

With India’s creator economy projected to reach $2.8 billion by 2028, Trendweave positions Admitad as a key player in the evolving digital landscape.

The launch comes at a time when audience trust in creator-led recommendations is at an all-time high.

Future Roadmap

Admitad plans to expand Trendweave’s capabilities with AI-powered product matching, multi-platform integration, and creator education programs.

The platform will also onboard regional influencers to tap into vernacular markets.

Trendweave is more than a tech product—it’s a creator-first ecosystem designed to redefine how influence translates into commerce.

Sources: MediaBrief, Adgully, Medianews4u

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Admitad India Launches Trendweave: A New Era for Creator-Led Social Commerce

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