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Affle 31 Ltd, a prominent force in mobile advertising and consumer intelligence, has achieved a significant milestone by earning two globally recognized certifications: ISO 27001:2022 and Singapore’s Data Protection Trustmark (DPTM). These accolades reinforce Affle’s commitment to safeguarding user data and maintaining the highest standards of information security across its operations.
Key highlights of the announcement
1. ISO 27001:2022 Certification
- Affle 31 Ltd has met the stringent requirements of ISO 27001:2022, a globally accepted standard for Information Security Management Systems (ISMS)
- This certification confirms that Affle has implemented a robust framework to protect sensitive data, ensuring its confidentiality, integrity, and availability
- It demonstrates the company’s preparedness against cyber threats, data breaches, and operational vulnerabilities
2. Data Protection Trustmark (DPTM) Certification
- Awarded by Singapore’s Infocomm Media Development Authority (IMDA), the DPTM certification recognizes excellence in personal data protection practices
- It validates Affle’s compliance with Singapore’s Personal Data Protection Act (PDPA), as well as international regulations like GDPR and CCPA
- The certification highlights Affle’s responsible data governance, including ethical collection, processing, and storage of personal information
Why these certifications matter
- Strengthened security posture
Affle’s dual certification ensures its infrastructure is resilient against evolving digital threats, which is crucial in the fast-paced mobile advertising ecosystem
- Global regulatory alignment
With ISO and DPTM credentials, Affle is well-positioned to meet the privacy expectations of regulators and consumers across multiple jurisdictions
- Risk mitigation and operational resilience
These certifications reflect Affle’s ability to proactively manage risks, enforce access controls, and respond effectively to incidents
- Enhanced trust and transparency
Clients and partners can rely on Affle’s certified systems for ethical data handling and transparent operations
Implications for clients, partners, and the industry
- For clients
Businesses using Affle’s platforms benefit from certified data protection, especially in sensitive sectors like finance, healthcare, and e-commerce
- For partners
Technology and media collaborators can integrate with Affle’s systems confidently, knowing compliance and security are prioritized
- For the industry
Affle’s achievement sets a precedent for martech and adtech firms, emphasizing the importance of privacy-first innovation
Strategic context
Affle 31 Ltd operates across more than 20 countries and supports over 35 languages through its consumer intelligence platforms. These systems enable personalized advertising and drive engagement for global brands. The new certifications strengthen Affle’s foundation for sustainable growth in a privacy-conscious digital economy.
Looking ahead
Affle’s leadership views these certifications as part of a continuous journey. The company plans to invest further in AI-driven security, privacy-enhancing technologies, and global compliance frameworks. As data governance becomes central to digital transformation, Affle aims to lead with integrity, innovation, and impact.
Sources: Newtonco.ai, SmartStateIndia.com, Affle.com
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