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Airtel Unlocks AI Power: Partners with Perplexity to Offer Premium Access

Updated: July 17, 2025 09:54

Bharti Airtel has announced a strategic partnership with Perplexity AI, offering its users complimentary access to Perplexity Pro—an advanced AIpowered assistant platform. The move marks a significant shift in telecom valueadded services, steering beyond entertainment into productivity and research.
 
Key highlights of the offer:
  • Eligible Airtel users will receive a free 12month subscription to Perplexity Pro, valued at Rs 17,000.
  • The subscription includes access to toptier AI models like GPT4, Claude, and Gemini.
  • Users can perform up to 300 AIpowered searches daily, upload documents for instant analysis, and generate visuals using tools like DALL·E and Flux.
Activation and eligibility:
  • The offer is available via the Airtel Thanks app under the Rewards section.
  • Airtel postpaid, prepaid, and Xstream Fiber users are eligible, with no credit card or billing details required.
Outlook:
This partnership reflects Airtel’s push toward utilitydriven digital services, positioning AI as a mainstream benefit for subscribers.
 
Sources: TelecomTalk, DesiDime, Cashify, OnlyTech.

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