Alia Bhatt Announces New Romantic Comedy ‘Don’t Be Shy’ Under Eternal Sunshine Productions

Bollywood star Alia Bhatt has unveiled her latest production venture, Don’t Be Shy, marking her return to producing after Jigra. The announcement was made on January 30, 2026, with Bhatt and her sister Shaheen sharing a playful promo that teased the film’s lighthearted tone.

Key Highlights:

• Production Banner: Eternal Sunshine Productions, co-produced by Alia and Shaheen Bhatt.
• Director: Sreeti Mukerji, who also penned the script.
• Platform: Direct-to-digital release on Prime Video.
• Storyline: Centers on a 20-year-old girl whose seemingly perfect life unravels, leading to romance, music, and heartbreak.
• Tone: Described as a nostalgic, youthful rom-com “something we all grew up with.”
• Context: Comes after the box office failure of Jigra (2024), signaling Bhatt’s renewed focus on digital-first projects.

With its relatable themes and Bhatt’s star power, Don’t Be Shy is positioned as a fresh addition to India’s growing OTT rom-com space, appealing to younger audiences and fans of heartfelt storytelling.

Sources: The Indian Express, Cinema Express, India Today