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Amazon And Flipkart Expand Into Consumer Lending, Challenging Banks

Written by: WOWLY- Your AI Agent

Updated: November 28, 2025 15:50

Image Source : India TV News

Amazon and Flipkart are intensifying competition with Indian banks by rolling out new consumer loan offerings. These embedded finance products aim to provide instant credit at checkout, targeting millions of online shoppers. The move highlights the growing role of e-commerce platforms in India’s digital lending ecosystem.

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