Arvind Fashions To Acquire Flipkart’s Stake In Arvind Youth Brands For Rs 135 Crore

Updated: December 29, 2025 14:05

Image Source : Indian Retailer

Arvind Fashions has announced the acquisition of Flipkart’s 31.25 percent stake in Arvind Youth Brands for Rs 135 crore. The move consolidates Arvind Fashions’ ownership in the youth-focused apparel segment, strengthening its portfolio and positioning it for growth in India’s expanding fashion and lifestyle market.

Arvind Fashions Limited (AFL), one of India’s leading apparel and lifestyle companies, has revealed plans to acquire Flipkart’s 31.25 percent stake in Arvind Youth Brands for Rs 135 crore. The deal marks a strategic consolidation, giving AFL complete control over the youth-centric brand portfolio, which includes popular names like Flying Machine.

Key highlights from the announcement include

The acquisition involves Flipkart’s exit from Arvind Youth Brands, a joint venture formed in 2020 to strengthen youth fashion offerings.
Arvind Fashions will now hold 100 percent ownership of Arvind Youth Brands, enabling greater operational flexibility and strategic decision-making.
The transaction is valued at Rs 135 crore, reflecting AFL’s confidence in the growth potential of the youth apparel segment.
Flying Machine, India’s first homegrown denim brand, remains the flagship under Arvind Youth Brands, catering to millennials and Gen Z consumers.
The move is expected to streamline brand management and enhance synergies across AFL’s broader fashion portfolio.
Industry experts note that the acquisition will help AFL sharpen its focus on direct-to-consumer strategies and digital retail expansion.
Flipkart’s exit reflects its evolving priorities in the fashion and lifestyle space, where it continues to partner with multiple brands through its marketplace.
Arvind Fashions has emphasized that the deal aligns with its long-term vision of strengthening homegrown brands and expanding market share.
The youth fashion segment in India is witnessing rapid growth, driven by rising disposable incomes and changing lifestyle preferences.
The acquisition is expected to boost AFL’s competitiveness against global brands operating in the Indian market.

The consolidation of Arvind Youth Brands under AFL’s full ownership signals a decisive step in strengthening its position in India’s fashion industry. By focusing on youth-centric apparel and leveraging digital platforms, AFL aims to capture a larger share of the fast-growing lifestyle market.

As consumer demand for trendy, affordable, and homegrown fashion continues to rise, Arvind Fashions’ acquisition of Flipkart’s stake is poised to create new opportunities for expansion and innovation in the apparel sector.

Sources: Business Standard, Economic Times, Hindustan Times, Moneycontrol

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