Ather Energy To Expand Retail Network With 700 Experience Centres Across India

Ather Energy Ltd has announced plans to double its retail footprint by scaling up its network to 700 experience centres nationwide. The expansion aligns with the company’s strategy to enhance accessibility and customer engagement, reinforcing its position as a leading electric two-wheeler manufacturer in India.  

Key Highlights Of The Expansion  

- Ather Energy will establish 700 experience centres across key cities, offering customers hands-on interaction with its electric scooters  
- The initiative aims to strengthen the brand’s presence in tier-I and tier-II cities, catering to the growing demand for electric mobility solutions  
- The experience centres will feature interactive displays, test ride facilities, and dedicated service zones to enhance customer experience  
- The company is actively scouting for dealer partners to accelerate the rollout of these centres  

Strategic Intent And Market Impact  

- The expansion supports Ather Energy’s long-term vision of making electric mobility more accessible and mainstream in India  
- The company’s flagship scooter, Ather 450X, has witnessed strong demand, prompting the need for a wider retail network  
- Ather’s focus on experience-led retail aligns with evolving consumer preferences, where interactive engagement plays a crucial role in purchase decisions  
- The initiative is expected to boost sales and brand loyalty, positioning Ather Energy as a dominant player in the EV segment  

Future Outlook  

With the planned expansion, Ather Energy is set to redefine the electric vehicle retail landscape in India. The company’s commitment to customer-centric innovation and widespread accessibility will play a pivotal role in driving EV adoption across the country.  

Sources: Autocar Professional, Manufacturing Today India, Franchise India.