Aurum PropTech Expands Digital Real Estate Footprint With Proptiger Acquisition And Strategic Share Issuance

Aurum PropTech Ltd has approved the acquisition of a 100 percent stake in Proptiger Marketing Services India, reinforcing its position as a full-stack proptech player. In a parallel move, the company will issue 4.2 million equity shares to REA India as part of the transaction, marking a strategic equity-based deal structure.

 

Key Highlights From The Acquisition And Share Issuance

 

- Proptiger, a leading digital real estate platform, will be fully integrated into Aurum’s ecosystem, enhancing capabilities in property discovery, lead generation, and transaction facilitation.

- The 4.2 million equity shares will be issued to REA India on a preferential basis, aligning both entities for long-term collaboration and value creation.

- The acquisition will be funded through a combination of equity issuance and internal accruals, with no immediate debt impact.

 

Strategic Rationale And Market Synergies

 

- Aurum aims to merge Proptiger’s consumer-facing strengths with its existing platforms like Sell.Do CRM and BeyondWalls to offer seamless homebuying journeys.

- The deal is expected to unlock cross-platform efficiencies, improve conversion rates, and deepen reach in Tier 1 and Tier 2 cities.

- REA India’s involvement brings global expertise and digital scale, enhancing Aurum’s data monetization and marketing capabilities.

 

Outlook

 

With this acquisition and equity partnership, Aurum PropTech continues its aggressive push toward building India’s most comprehensive proptech ecosystem, combining technology, capital, and consumer experience.

 

Sources: Economic Times, MoneyWorks4Me, Aurum PropTech Filings, M&A Critique.