Baby Boom Reimagined: India’s Top Brand’s Bold Leap Forward

India’s baby care products market is experiencing robust growth, with its value reaching $4.94 billion in 2025 and projected to climb to $8.61 billion by 2030 at a CAGR of 11.76%. This surge is driven by a booming population, rising disposable incomes, and increased digital connectivity, which have made premium and diverse baby care products more accessible and desirable across urban and rural India.

 

Baby & Mom Retail, a key player in this sector, exemplifies the turnaround story. The company has doubled its revenue in the past year, reaching approximately $5.3 million in 2024, and is targeting $12 million by 2025. Its strategy centers on a diversified, customer-focused portfolio with brands like Oyobaby, Newish, and Amorite, and an aggressive push into Tier 2 and Tier 3 cities as well as international markets. An IPO is planned for 2026, aiming for a valuation of around $33.7 million.

 

Sustaining this momentum will require ongoing innovation, trust-building, and adaptation to evolving consumer preferences-especially as competition intensifies from both established multinationals and nimble startups. The continued shift toward organic, safe, and premium products, along with expanding e-commerce, positions the sector for sustained growth.

 

Source: Media India Group