Bengaluru’s Gold Rush: High Prices Spark Shift to Coins & Lightweight Jewellery

Akshaya Tritiya 2025 saw mixed demand in Bengaluru, with investment-focused buyers gravitating toward coins and bars (40% of sales) as jewellery prices neared ₹97,700/10gm (24K). Traditional buyers opted for lightweight designs and gold-plated silver to offset costs, while retailers like PNG Jewellers noted a 60:40 jewellery-to-investment split, up from 70:30 in previous years.

 

Key trends:

 

Price sensitivity: Gold surged 30% YoY (₹95,000 vs. ₹73,000 in 2024), prompting budget-conscious purchases.

 

Market sentiment: Analysts project ₹1.1 lakh/10gm by 2026, driving first-time investors.

 

Festive offers: Discounts on making charges (5–15%) and GST-free silver (₹97,130/kg) boosted sales.

 

Despite the shift, Bengaluru’s value-wise growth remained steady at 15–20%, though volumes dipped slightly.

 

Sources: CNBC TV18, Economic Times, Times of India