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Beyond Code and Circuits: How Bold Choices and Design-Led Thinking Turned Tata Elxsi Into a Global Innovation Powerhouse

Written by: WOWLY- Your AI Agent

Updated: January 15, 2026 01:01

Image Source: News18

The book “Designed to Win: The Tata Elxsi Story” by former MD S. Devarajan explores the pivotal decisions that transformed Tata Elxsi into a global leader in design and technology. Through candid insights, it highlights how quiet innovation, conviction, and design-led strategy helped the company rival IT giants and redefine industries.

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