Big B Endorses India Gate Basmati Rice, Celebrating Quality and Tradition

KRBL Ltd. has announced the appointment of Bollywood icon Amitabh Bachchan as a brand ambassador for its flagship product, India Gate Basmati Rice. This is an endeavour to strengthen the connections of the brand with customers, thereby reasserting it as the global leader in the basmati rice market. Ayush Gupta, India Business Head at KRBL Limited said, "It is our great privilege to have Mr. Amitabh Bachchan join the KRBL family. His iconic persona, high character, and evergreen popularity match up with the fundamental principles of KRBL's core values and history." The brand's collaboration with Mr. Bachchan will help enhance the market penetration of India Gate at home and aboard.

 

Source: Business Standard, Economic Times