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Brand Concepts to Bring Off-White to India via Sportlux Deal—Luxury Streetwear Gets a Desi Address

Updated: June 18, 2025 19:20

Image Source: Brandconcepts
Brand Concepts Ltd has inked a landmark distribution agreement with Sportlux to introduce the globally acclaimed OffWhite brand to the Indian market. The move marks a major leap for Brand Concepts as it expands its premium fashion portfolio and taps into India’s growing appetite for luxury streetwear.
 
Key Highlights:
  • Strategic TieUp: The agreement grants Brand Concepts exclusive rights to distribute and retail OffWhite products across India, both online and through select premium outlets.
  • OffWhite’s Debut: Founded by the late Virgil Abloh, OffWhite is known for its edgy, highfashion streetwear and has a cult following among Gen Z and millennial consumers.
  • Market Expansion: Brand Concepts aims to launch flagship OffWhite stores in metro cities and leverage its existing retail network to scale the brand’s presence.
  • Luxury Meets Street: The collaboration is expected to bridge the gap between high fashion and youth culture, offering Indian consumers access to one of the world’s most influential fashion labels.
  • Growth Strategy: This partnership aligns with Brand Concepts’ broader strategy to diversify into aspirational lifestyle segments, following its success with brands like Tommy Hilfiger Travel Gear and Juicy Couture.
With this deal, Brand Concepts positions itself at the forefront of India’s evolving fashion landscape, bringing global luxury closer to home.
 
Sources: Economic Times, Trendlyne, Brand Concepts Official Website

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