Prada has launched Infusion de Santal Chai, a chai-inspired unisex perfume with warm, woody and spicy notes, including sandalwood, cardamom, citrus, and soft musk. Priced at $190 for 100ml, the scent has triggered lively debate among tea lovers and fashion watchers, with mixed reactions across social media platforms.
Prada’s latest addition to its Les Infusions collection, Infusion de Santal Chai, blends a “chai latte” accord with sandalwood, citrus, cardamom, and soft musk to evoke creamy, spiced warmth in a contemporary unisex profile. The 100ml bottle is listed at $190 on Prada’s official site, positioning the fragrance in the brand’s premium segment.
The internet’s response has been spirited: some users celebrate a global luxury house spotlighting India’s beloved beverage, while others question whether the concept is niche or “ragebait.” The conversation follows earlier cultural debates around Prada’s India-linked references, adding context to the brand’s latest pivot toward chai’s sensory nostalgia.
Notable updates and major takeaways
Fragrance concept: Chai-inspired scent with warm, spicy, woody accords; milky aromatic character.
Key notes: Chai latte, sandalwood, citrus, cardamom, soft musk.
Price point: $190 for 100ml on Prada’s site.
Collection: Part of Les Infusions de Prada.
Online reaction: Mixed—enthusiasm from chai fans, skepticism from others.
Conclusion
Infusion de Santal Chai taps into cultural comfort with a luxury twist, aiming at fragrance fans who enjoy gourmand warmth without heaviness. Whether trendsetting or polarizing, Prada’s brew is already stirring conversation—and curiosity.
Sources: NDTV Food; Financial Express; India Today