Starbucks Coffee Company and Tata Starbucks have launched a Farmer Support Partnership (FSP) in Karnataka to strengthen India’s coffee value chain. The initiative aims to empower 10,000 farmers by 2030, offering global agronomy expertise, sustainability practices, and climate resilience. The program will support growers across Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala.
In a landmark move to bolster India’s coffee sector, Starbucks Coffee Company and Tata Starbucks announced the launch of the Farmer Support Partnership (FSP). Anchored in Karnataka, the program will connect local farmers with global agronomy experts, ensuring best practices are shared to enhance productivity, sustainability, and resilience.
The initiative reflects Starbucks’ long-term commitment to India, coinciding with the opening of its 500th outlet in the country. By combining Tata’s deep local knowledge with Starbucks’ global expertise, the partnership aims to transform the journey of coffee “from bean to cup.”
Major Takeaways
Empowering Farmers: Target to support 10,000 Indian coffee growers by 2030.
Geographic Reach: Focus on key coffee-growing states—Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala.
Sustainability Goals: Promote climate-resilient farming and reduce environmental impact.
Knowledge Sharing: Farmers gain access to open-source agronomy practices and global networks.
Milestone Moment: Announcement aligns with Starbucks’ 500th store opening in India, reinforcing market leadership.
Notable Updates
Starbucks will donate 1 million high-yield Arabica seedlings over the next five years.
The partnership strengthens India’s role in the global coffee supply chain.
Collaboration highlights the importance of public-private partnerships in agriculture.
Conclusion: The Starbucks–Tata FSP represents a powerful blend of global expertise and local heritage. By empowering farmers and promoting sustainability, the initiative ensures India’s coffee industry thrives while delivering quality beans to consumers worldwide.
Sources: The Hindu BusinessLine , NetIndia123 , Verdict Foodservice , Starbucks Stories Asia