The Jaypore x Anju Modi kurta sets promise regal elegance with artisanal depth and couture flair. A month-long review reveals stunning festive detailing, rich colors, and timeless craftsmanship, though some fabrics crease easily. Priced above ₹20,000, the collection balances heritage techniques with modern wearability, offering both beauty and practical comfort.
When heritage-loving brand Jaypore collaborates with couture powerhouse Anju Modi, expectations soar. Known for her iconic film costumes in Bajirao Mastani and Ram Leela, Modi brings poetic romance to Jaypore’s artisanal ethos. The result: a festive collection of kurta sets designed to be rich, rooted, and regal.
A reviewer put three kurta sets from the collaboration to the ultimate test—wearing them for a full month across family functions, festive gatherings, and temple visits. The verdict highlights both the brilliance and the practical realities of couture-inspired ethnic wear.
Major Takeaways
Style & Design: Each kurta set shines with festive detailing and rich colors, embodying timeless elegance.
Fabric Quality: While luxurious, some fabrics crease easily, requiring careful handling and maintenance.
Comfort Factor: One set stood out as the most comfortable and elegant, proving couture can be wearable.
Price Point: At ₹20,000+, the premium reflects craftsmanship, heritage techniques, and timeless design, not fleeting trends.
Versatility: Suitable for family events, festive occasions, and spiritual gatherings, making them practical investments.
Notable Updates
The collaboration emphasizes sustainability and artisanal depth, aligning with Jaypore’s brand ethos.
Anju Modi’s couture sensibility ensures the pieces feel luxurious yet rooted in tradition.
The review underscores that while premium, these kurta sets deliver value through longevity and cultural resonance.
Conclusion: The Jaypore x Anju Modi kurta sets embody a marriage of heritage and high fashion. With intricate detailing, rich fabrics, and timeless appeal, they offer festive elegance that transcends trends. Though priced at a premium, the collection delivers artistry and comfort, making it a worthy addition to any ethnic wardrobe.
Sources: Hindustan Times