Burger King India Flips the Script-Affordable Menus Serve Up Smaller Losses

Restaurant Brands Asia, which owns Burger King in India, posted a much lower net loss for the quarter ended March 31, 2025, as value-sensitive customers drawn to value-based offerings thronged its restaurants in greater numbers. The net loss of the company came down to ₹60.4 crore from ₹92 crore in the corresponding quarter last year. Operating revenue increased almost 6% to ₹632.5 crore, led by a 5.1% increase in same-store sales due to increased dine-in traffic and value-based offerings.

 

During the quarter, Restaurant Brands Asia introduced popular offers such as two veg burgers at ₹79 and two chicken burgers at ₹99, which resonated with price-sensitive consumers amid rising living costs and subdued wage growth. The company also expanded its footprint, increasing the number of Burger King outlets in India to 513, up 58 stores from the previous year, and its café presence to 464 outlets.

 

Even as the pace of new store openings during this quarter slowed, the company is growth-focused and is planning to expand its Burger King brand in India to around 800 stores by FY29. Better performance was attributed to CEO Rajeev Varman, who attributed it to the team's focus on value and customer experience, citing that it has increased dine-in sales and overall profitability.

 

Source: Reuters