Byte-Sized Brilliance: Apple Tops India’s Premium Smartphone Charts as Market Value Peaks

Updated: November 05, 2025 02:01

Image Source: Indian Express

India’s smartphone market hit a record high in Q3 2025, growing 18% by value and 5% by volume. Apple led the premium segment with a 28% value share, driven by strong demand for iPhone 16 and 17 series. The surge reflects a shift toward value-led growth and festive season momentum.

From Festive Fevers to Flagship Frenzy: Apple Reigns in India’s Premium Smartphone Boom

India’s smartphone market is experiencing a golden quarter, with Q3 2025 marking its highest-ever market value, according to Counterpoint Research. The surge is largely attributed to premium device demand, with Apple emerging as the top brand in the segment, outpacing rivals like Samsung and Vivo.

Key Highlights from the Q3 2025 Smartphone Report:

Record-Breaking Market Value

India’s smartphone market grew 18% year-over-year by value and 5% by volume, signaling a shift from mass-market growth to value-led expansion.

Apple’s Premium Power Play

Apple captured a 28% value share in the premium segment, driven by strong sales of iPhone 16, iPhone 15, and the newly launched iPhone 17 series.

This marks Apple’s first entry into India’s top five smartphone brands by volume, a significant milestone.

Festive Season Fuel

The growth was boosted by Diwali and Navratri sales, with consumers opting for easy financing, trade-in offers, and steep discounts on flagship models.

Premium Segment Soars

The premium smartphone category saw a 29% year-over-year growth, with average selling prices (ASP) rising by 13%, indicating a clear consumer preference for high-end devices.

Samsung and Vivo Trail Behind

Samsung followed Apple with a 23% value share, supported by its Galaxy S and Z Fold 7 series.

Vivo led overall shipments with a 20% share, thanks to its offline presence and T series performance.

Rising Stars in Budget Segment

Brands like iQOO and Motorola saw shipment growth of over 50%, while Lava dominated the sub-₹10,000 category with a 135% surge.

India’s smartphone landscape is clearly evolving, with premiumization and brand loyalty driving the next wave of growth—and Apple is leading the charge.

Sources: Indian Express, Free Press Journal, NewsBytes

Stay Ahead – Explore Now! India Ignites Rs 7,350 Crore Revolution to Dominate Rare Earth Magnet Production