Pitch to Profit: India’s World Cup Queens Become Brand Cricket’s New MVPs

Updated: November 05, 2025 04:18

Image Source: FirstPost

India’s historic Women’s ODI World Cup win has sparked a branding frenzy, with top cricketers witnessing a surge in endorsement deals. Stars like Smriti Mandhana, Jemimah Rodrigues, and Harmanpreet Kaur have seen their brand value double, as companies rush to align with the team’s success and national pride.

From Boundaries to Billboards: India’s Women Cricketers Hit Branding Gold After World Cup Glory

India’s triumphant win in the 2025 Women’s ODI World Cup has not only rewritten cricket history but also reshaped the branding landscape. With their victory over South Africa in Navi Mumbai, the women’s team has become a marketing magnet, drawing attention from top brands eager to tap into their rising popularity and national appeal.

Key Highlights from the Branding Boom:

Endorsement Fees Skyrocket

Players like Jemimah Rodrigues, Smriti Mandhana, Harmanpreet Kaur, Deepti Sharma, and Shafali Verma have seen their endorsement fees jump by 25% to 100%.

Jemimah’s fee reportedly doubled from ₹75 lakh to ₹1.5 crore per deal.

Social Media Surge

Post-victory, players’ follower counts have doubled or tripled, boosting their digital influence and brand appeal.

Brands are leveraging this reach for social campaigns and influencer marketing.

Brands Rush to Sign Deals

Agencies like Baseline Ventures report a flood of inquiries, with brands seeking new endorsements and renegotiations.

Sectors include sportswear, fintech, skincare, beverages, and education platforms.

Inspiration for Young India

The team’s success has made them role models for young girls, aligning with brands focused on empowerment and inclusivity.

Their stories are being used in ad narratives that celebrate resilience and ambition.

Women’s Cricket Goes Mainstream

The win has elevated women’s cricket from niche to mainstream commercial territory, with players now seen as national icons.

This shift is expected to reshape sponsorship dynamics in Indian sports.

India’s World Cup win is more than a sporting milestone—it’s a branding revolution, turning cricket stars into million-dollar icons and redefining how India celebrates its champions.

Sources: Firstpost, NDTV Sports, Great Andhra

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