Cricket legend MS Dhoni fronts Arth by Emcure's 'Invest in Iron' campaign launched on World Iron Deficiency Day, urging Indians to check iron levels amid 57% anemia in women. Promotes Arth Iron Gummies for better absorption to combat fatigue and boost vitality.
Arth by Emcure, blending science and nature for wellness, unveiled its 'Invest in Iron' campaign featuring MS Dhoni on World Iron Deficiency Day (Nov 27). The initiative tackles India's anemia crisis—fatigue's silent thief—affecting millions, especially 57% of women, by highlighting iron's role in energy and health.
In the video, Dhoni, known for fitness discipline, urges listening to body signals like tiredness and getting tested. Emcure's Namita Thapar emphasized education: from sleep campaigns to iron now, empowering informed choices for vitality.
Campaign Core Elements:
-
Spotlights early fatigue signs; pushes regular iron checks for prevention.
-
Features Arth Iron Gummies with ferrous ascorbate—67% better absorption than salts.
Health Impact Focus:
-
Targets daily productivity boost amid anemia's productivity drag.
-
Builds on Dhoni's prior 'So Jao' sleep collab for holistic wellness.
-
Dhoni's appeal drives nationwide awareness for proactive health.
Sources: The Machine Maker, Inshorts, Indian Pharma Post, Express Healthcare