CashUrDrive Marketing Ltd: Wins ₹150 Million Work Order, Strengthens Market Standing

Updated: October 07, 2025 13:29

Image Source : Univest

CashUrDrive Marketing Ltd has won a ₹150 million work order to expand its transit and outdoor advertising services. This contract reflects strong business momentum after its IPO, supporting its pan-India growth and diversified advertising solutions amid robust financial performance.

In a notable boost to its business portfolio, CashUrDrive Marketing Ltd has secured a lucrative work order valued at ₹150 million. The order underscores the company's accelerating momentum following its successful IPO launch earlier this year and its solid financial performance.

Key Highlights:

The new order aligns with CashUrDrive's strategic focus on transit media advertising, including vehicle wraps, bus branding, and digital outdoor campaigns.

This contract will enable the company to further leverage its pan-India presence, including key cities like Chandigarh, Mumbai, Noida, and Lucknow.

CashUrDrive continues to diversify its advertising solutions portfolio by integrating innovative digital formats with traditional outdoor and transit media.

The company reported a substantial 45% growth in revenue for FY25, hitting ₹142.18 crore, with profit after tax nearly doubling to ₹17.68 crore, showcasing operational efficiency and strong market demand.

With exclusive advertising rights on over 1,200 government buses in Punjab and a growing number of contracts across states, CashUrDrive strengthens its foothold in government and private sector advertising.

The ₹150 million contract aligns with the company’s vision to expand service delivery capacity supported by its recent strategic investments in technology and media assets.

The new work order is expected to not only enhance CashUrDrive’s revenue stream but also solidify its brand as a premier provider of out-of-home advertising solutions in India. The company's multi-channel advertising approach, spanning transit, outdoor, print, and digital media, positions it well to capitalize on the increasing shift of advertising budgets towards experiential and location-based marketing.

CashUrDrive’s Managing Director emphasized that this contract exemplifies their commitment to innovation and client-centricity, delivering impactful brand visibility solutions that drive value for clients in sectors including FMCG, telecom, BFSI, healthcare, and e-commerce.

As the company continues to ride the growth wave triggered by its IPO, this expanded business scope augurs well for investors and stakeholders interested in the evolving OOH advertising landscape in India.

Sources: 5Paisa, Screener.in, Media4Growth, AngelOne, CashUrDrive official website