CashurDrive Parks Big Win with ₹16.7M Uttar Pradesh Tourism Order

In a major boost to its portfolio and visibility, CashurDrive Marketing Ltd., India’s pioneering transit and outdoor advertising agency, has secured a prestigious order worth ₹16.7 million from the Uttar Pradesh Tourism Department. The contract marks a significant milestone in the company’s journey to redefine how brands engage with audiences on the move, and it signals the state’s growing commitment to innovative promotional strategies.

 

This partnership is poised to amplify Uttar Pradesh’s tourism appeal across the country, leveraging CashurDrive’s expertise in vehicle wraps, transit media, and out-of-home (OOH) advertising. With this order, the agency will deploy a fleet of branded vehicles and other mobile assets to showcase the rich cultural, historical, and spiritual heritage of India’s most populous state.

 

Tourism Meets Transit Media

Uttar Pradesh, home to iconic destinations like the Taj Mahal, Varanasi, Ayodhya, and Fatehpur Sikri, has long been a magnet for domestic and international tourists. The state recorded 318 million annual footfalls in 2022, accounting for nearly 18.3% of India’s total tourist visits. With such staggering numbers, the need for dynamic and far-reaching promotional campaigns has never been greater.

 

CashurDrive’s innovative approach—turning everyday vehicles into moving billboards—offers a fresh and engaging way to reach travelers, commuters, and urban dwellers. The campaign will likely span across key cities and tourist circuits, including Lucknow, Agra, Mathura, and Prayagraj, ensuring maximum visibility and impact.

 

The CashurDrive Advantage

Founded in 2009, CashurDrive has carved out a niche in transit media advertising, transforming cabs, buses, autos, and even e-rickshaws into vibrant storytelling platforms. The company’s mission is simple yet powerful: “Paint the streets with the colors of your brand.” With operations in 24 cities across India, CashurDrive has worked with marquee clients like Smartbike, Olectra, and GreenCell, and holds a DAVP registration, cementing its credibility as a government-approved vendor.

 

Under the leadership of Raghu Khanna, the company has consistently pushed the boundaries of outdoor advertising, blending creativity with data-driven strategy. This latest win from Uttar Pradesh Tourism further validates its position as a go-to partner for high-impact campaigns.

 

Campaign Goals and Scope

While specific details of the campaign rollout are yet to be disclosed, industry insiders suggest that the ₹16.7 million budget will be allocated toward:

The campaign is expected to run for several months, coinciding with peak travel seasons and festival periods, when tourist footfall surges across the state.

 

Strategic Win for Both Sides

For Uttar Pradesh Tourism, this partnership is part of a broader strategy to modernize its outreach and attract a diverse mix of travelers—from religious pilgrims to adventure seekers. The state has already made headlines for its multi-modal infrastructure, including four international airports, dedicated freight corridors, and river-based tourism terminals.

 

By teaming up with CashurDrive, the department taps into a medium that’s not just cost-effective but also highly visible and mobile—perfect for a state with sprawling geography and varied tourist demographics.

 

For CashurDrive, the order is a testament to its growing influence in the public sector and its ability to deliver large-scale campaigns with precision and flair. It also opens doors for future collaborations with other state tourism boards and government agencies.

 

What’s Next?

As the campaign gears up for launch, all eyes will be on how CashurDrive brings Uttar Pradesh’s tourism story to life—on wheels. From showcasing the spiritual serenity of Ayodhya to the architectural grandeur of Agra, the campaign promises to be a visual treat and a strategic masterstroke.

 

With tourism emerging as a key economic driver for Uttar Pradesh, this initiative could set a new benchmark for how states leverage transit media to boost visibility, engagement, and footfall.

 

Sources: CashurDrive, Uttar Pradesh Tourism Sector Overview, ZoomInfo Profile