CEAT Approves ₹3.4 Crore Investment in Tyresnmore to Boost Digital Retail Presence

Updated: November 05, 2025 10:35

Image Source : Navjeevan Express

CEAT Ltd, a leading Indian tyre manufacturer, has approved a ₹3.4 crore investment in its wholly-owned subsidiary Tyresnmore Online Pvt. Ltd. The move aims to strengthen CEAT’s e-commerce capabilities for tyre sales and related services, enhancing digital customer engagement and expanding direct-to-consumer channels.

CEAT Limited has taken a strategic step forward by approving an investment of approximately ₹3.4 crore (₹34 million) in its fully-owned subsidiary, Tyresnmore Online Private Limited. Tyresnmore operates as CEAT’s dedicated digital platform for selling automotive tyres and providing doorstep tyre-related services, including fitting, wheel balancing, and alignment.

This capital infusion, via subscription to equity shares primarily through a rights issue, underlines CEAT’s commitment to expanding its footprint in the growing automotive e-commerce and aftermarket services segment. The investment will empower Tyresnmore to further develop its online retail infrastructure, thus improving customer experience and accessibility.

Tyresnmore is positioned as a key part of CEAT’s broader digital growth strategy, aimed at complementing its strong traditional manufacturing and distribution capabilities with a robust online platform. By reinforcing Tyresnmore’s operational resources, CEAT expects to streamline tyre sales, enhance service efficiency, and increase direct sales to consumers, driving better margins and customer loyalty.

While the specific operational plans following the investment have not been elaborated, this infusion reflects CEAT’s forward-looking thrust toward digital transformation aligned with evolving consumer purchasing preferences in India’s automotive market.

Key Highlights:

CEAT Ltd approves ₹3.4 crore investment in wholly-owned subsidiary Tyresnmore Online Pvt. Ltd.
Investment to be executed through equity share subscription, primarily via rights issue.
Tyresnmore focuses on e-commerce sale of automotive tyres and doorstep fitting, balancing, alignment services.
Investment aims to strengthen digital retail capabilities and expand direct-to-consumer channels.
Supports CEAT’s strategy to bridge traditional tyre manufacturing with growing online automotive aftermarket demand.
Reinforces CEAT’s commitment to enhancing customer experience through digital platforms.
Expected to improve operational efficiency, sales scalability, and service reach in the automotive tyre segment.
Tyresnmore turnover was approximately ₹25.63 crore in FY24, indicating growth potential.

Sources: ScanX Trade, Basis Point Insight, Autocar Pro, Capital Market, Financial filings of CEAT Ltd

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