Clean Air, Premium Price: India’s Elite Turn to Luxury Homes for Smog-Free Living

In a stark reflection of India’s worsening air pollution crisis, affluent citizens are now purchasing luxury homes not just for comfort—but for clean air. A recent India Today report reveals that high-end properties in smog-choked metros like Delhi and Mumbai are being marketed with premium features such as built-in air purifiers, sealed windows, and anti-smog filtration systems.

While these homes offer a temporary escape from hazardous PM 2.5 levels, experts caution that such technology doesn’t guarantee complete protection. The commodification of clean air underscores a troubling divide: while the rich can afford breathable environments, millions remain exposed to toxic conditions with limited recourse.

Key Highlights:

- Luxury Real Estate Trend:  
  Developers are promoting clean-air features as premium amenities in upscale housing projects.

- Health Concerns:  
  Doctors advise against relying on cloth masks and urge use of certified N95 or KN99 masks.

- Social Divide:  
  The ability to “buy clean air” raises ethical concerns about environmental justice and public health equity.

- Expert Warning:  
  Air purifiers may not fully block PM 2.5 particles, offering only partial protection indoors.

Sources: India Today, Business Today, Netdania.