Clear Vision Ahead: Pricol and BOE Varitronix Join Forces on Automotive Display Tech

Pricol Ltd, a leading automotive components manufacturer, has entered into a strategic Memorandum of Understanding (MoU) with Hong Kong-based BOE Varitronix Limited. The collaboration aims to localize the optical bonding of LCD and TFT displays used in 2-wheelers, 3-wheelers, commercial, and off-road vehicles in India. This partnership is expected to foster cost reduction, innovation, and self-reliance in the automotive display industry.

 

Scope of Collaboration

Pricol and BOE Varitronix signed the MoU on September 30, 2025, at 2:05 PM IST in Coimbatore.

 

The collaboration focuses on optical bonding (OCA) technology for TFT and LCD displays used in various types of vehicles.

 

Initial phases will address optical bonding with potential expansion into other backend assembly activities.

 

Strategic Importance

The partnership is exclusive and aims to promote localization of critical components, reducing dependence on imports.

 

Optical bonding is key for enhancing display durability, clarity, and performance in automotive applications.

 

Company Profiles

Pricol is a major player in automotive components, emphasizing innovation and localization for the Indian market.

 

BOE Varitronix is an advanced technology leader in display technology specializing in automotive smart cockpit display systems.

 

Expected Benefits

Cost reduction through local manufacturing and supply chain optimization.

 

Competitive advantage in the growing Indian automotive display segment.

 

Support for India’s broader push toward technological self-reliance and innovation in automotive manufacturing.

 

Sources: NSE Corporate Announcement, BusinessUpturn, Pricol Ltd Official Disclosure