John Murphy, Global President and CFO of The Coca-Cola Company, acknowledged the revitalizing effect of competition from Reliance's Campa Cola on Coca-Cola's operations in India. He emphasized that such rivalry compels the company to remain agile and innovative, preventing complacency. Murphy highlighted the strength of India's rural economy as a significant driver of Coca-Cola's growth, noting that while urban demand has been tepid, the long-term potential remains robust. He reiterated India's critical role as Coca-Cola's fifth-largest global market and expressed confidence in the company's strategy to navigate the evolving competitive landscape.
Source: livemint.com