A Chennai-based design firm, Crazy Coconut, posted a video showcasing an innovative logo for Zoho’s messaging app Arattai. The tribute quickly went viral, drawing admiration from users and a heartfelt response from Zoho co-founder Sridhar Vembu, who praised the design as “beautifully done.”
In a moment that blended design ingenuity with digital patriotism, Chennai-based creative studio Crazy Coconut unveiled a fresh take on the Arattai logo—Zoho Corporation’s homegrown messaging app. The video, shared on X (formerly Twitter), was described by the creators as “a small salute to the app that connects hearts.” The post resonated widely, capturing the spirit of Made in India and sparking conversations around indigenous tech branding.
Key Highlights
- The logo reimagining was presented as a tribute to Arattai’s simplicity, cultural relevance, and growing user base
- Crazy Coconut’s design emphasized warmth, connectivity, and pride in Indian innovation, aligning with Arattai’s ethos
- Zoho co-founder Sridhar Vembu responded to the post with “Beautifully done, thank you!”—a gesture that amplified the creative impact
- The video gained traction across social media platforms, with users applauding the blend of aesthetics and sentiment
- Arattai, meaning “chat” in Tamil, has positioned itself as a secure, privacy-focused alternative to global messaging apps
- The app has seen rising adoption, especially after endorsements from business leaders like Anand Mahindra and growing interest in digital sovereignty
- The logo tribute reflects a broader movement among Indian creators to celebrate and elevate local tech platforms
This creative exchange underscores the power of design in shaping brand identity and community engagement. As Arattai continues to grow, such gestures reinforce its cultural resonance and the pride associated with Indian-built digital solutions.
Sources: NDTV, Indian Witness, YouTube