Cricket’s New Crown: Women’s World Cup Final Draws 185 Million Digital Viewers

Updated: November 08, 2025 16:45

Image Source : India Today

India’s triumph in the ICC Women’s Cricket World Cup 2025 final drew a record-breaking 185 million digital viewers, matching the Men’s T20 World Cup 2024. The tournament reached 446 million overall, marking a historic moment for women’s cricket and signaling a transformative shift in sports broadcasting and fan engagement.

India’s historic win in the ICC Women’s Cricket World Cup 2025 final has not only delivered the nation its first-ever women’s world title but also shattered digital viewership records. The final, held at DY Patil Stadium in Navi Mumbai on November 2, attracted 185 million viewers on JioHotstar, equaling the audience of the ICC Men’s T20 World Cup 2024 final.

The tournament, which began on September 30, reached a cumulative digital audience of 446 million, surpassing the combined viewership of the last three ICC Women’s World Cups. This milestone underscores the growing popularity and commercial viability of women’s cricket in India and globally.

Key Highlights:

Historic Victory: India defeated South Africa by 52 runs in the final, with standout performances from Shafali Verma, who scored 87 runs and took two wickets, earning Player of the Match honors.
Digital Milestone: The final’s 185 million digital viewers matched the Men’s T20 World Cup 2024 final, while Connected TV viewership added another 92 million, reflecting a seismic shift in how audiences consume women’s sports.
Broadcast Impact: JioHotstar’s record-breaking engagement demonstrated the platform’s reach and the appetite for high-quality women’s cricket content. Peak concurrency hit 21 million during Harmanpreet Kaur’s match-winning catch.
Cultural Shift: The success of the Women’s World Cup 2025 is being hailed as a turning point in India’s sporting landscape, with increased visibility, sponsorship, and fan support for female athletes.
Future Outlook: With the Women’s Premier League (WPL) 2026 on the horizon, stakeholders expect continued momentum in viewership and investment, further bridging the gap between men’s and women’s cricket.

The ICC Women’s Cricket World Cup 2025 has redefined benchmarks for engagement, proving that women’s cricket can command global attention and drive digital transformation in sports broadcasting.