Dentsu Launches Mumbai Innovation Lab to Blend Empathy, Tech, and Culture

Image Source : MarcaMoney

Dentsu has officially launched its India innovation hub, Dentsu Lab, in Mumbai on July 15, 2025, marking a strategic expansion of its global network that includes Tokyo, London, and Warsaw. The lab aims to fuse emerging technologies with culturally rooted creativity and human-centered design to solve real-world business and societal challenges.

Key Highlights From The Launch

- Dentsu Lab India will be led by Gurbaksh Singh, Chief Creative and Innovation Officer – South Asia
- The lab offers creative R&D services across AI, immersive tech, IoT, AR/VR/MR, product design, and rapid prototyping
- Mumbai joins Bengaluru and Gurgaon as physical lab locations, creating a pan-India innovation footprint
- Charter clients include SBI Life, DSP Mutual Fund, and Panasonic

Prototype Showcase

- Tokonoma: AI-powered installation from Tokyo that converts handcrafted pottery into music
- Unlabeled: Fashion-tech concept using camouflage to resist AI surveillance
- Garuda Rakshak: Drone-based public safety solution developed in India
- Motorola Deep Connect: Emotionally intelligent tech for remote connectivity
- Unfiltered History Tour: AR museum experience challenging colonial narratives

Strategic Vision

- The lab reflects Dentsu’s ‘Innovate to Impact’ proposition, emphasizing purpose-driven innovation
- India’s blend of engineering talent, storytelling heritage, and digital adoption positions it as a global creative engine
- The lab will serve as a co-creation space for brands, startups, and cultural thinkers to build scalable, empathetic solutions

Sources: afaqs, Exchange4Media, Economic Times, Social Samosa