Brand experts decode the psychology behind memorable logos and their lasting impact on consumer recall.
Visual Identity Insights:
- Simplicity and symmetry enhance recognition and retention
- Use of culturally resonant colors and shapes builds emotional connection
- Consistent placement across platforms reinforces brand memory
- Logos evolve subtly to stay relevant without losing core identity
- Iconic examples include Amul, Airtel, and Tata
Sources: Indian Institute of Design, Economic Times Branding Desk, Business Standard Marketing Tracker