Image Source: Mint
Dhanlaxmi Bank has unveiled a strategic roadmap to deepen its focus on retail and MSME (Micro, Small and Medium Enterprises) lending, while significantly expanding its footprint in Tier 2 and Tier 3 cities across India. The Thrissur-headquartered bank is positioning itself to capture underserved markets and diversify its credit portfolio amid a slowdown in corporate investments.
The announcement was made in a shareholder communication by Managing Director and CEO Ajith Kumar KK, who emphasized the bank’s commitment to inclusive banking, digital transformation, and human capital development as key pillars of its growth strategy.
Key Highlights of the Strategic Plan
Retail advances now account for 74 percent of total advances of ₹12,482 crore as of June 2025
CASA (Current and Savings Account) deposits stood at ₹4,676 crore, representing 28.21 percent of total deposits
Bank plans to open new branches in Tier 2 and Tier 3 cities, subject to regulatory approvals
Digital transactions surged to 89.70 percent of total banking activity, up from 81.21 percent a year ago
Focus areas include gold loans, product innovation, employee upskilling, and liability franchise building
Retail and MSME Lending: The New Growth Engine
Retail Lending Dominance Dhanlaxmi Bank’s retail loan book has emerged as its primary growth driver, comprising nearly three-fourths of its total advances. This includes personal loans, home loans, vehicle financing, and gold loans. The bank is leveraging its regional presence and customer relationships to scale these offerings, particularly in semi-urban and rural markets.
MSME Credit Push Recognizing the role of MSMEs in employment and economic resilience, the bank is ramping up its lending to small businesses. Tailored products, simplified documentation, and faster disbursal mechanisms are being introduced to attract entrepreneurs and self-employed professionals.
Branch Expansion and Market Penetration
Dhanlaxmi Bank currently operates 261 branches and plans to add more in Tier 2 and Tier 3 cities over the next two years.
These locations offer high growth potential due to rising income levels, digital adoption, and limited competition from large banks.
The expansion will be supported by targeted marketing, community engagement, and partnerships with local institutions.
Digital Transformation and Operational Efficiency
The bank’s digital banking share has reached 89.70 percent, reflecting its successful tech adoption strategy.
Mobile banking, internet banking, and UPI services have seen exponential growth, especially among younger and rural customers.
Investments in cybersecurity, AI-based fraud detection, and customer analytics are underway to enhance service quality and risk management.
Human Capital and Internal Strengthening
Ajith Kumar KK emphasized the importance of employee upskilling and productivity enhancement.
Training programs are being rolled out to equip staff with digital competencies, customer service excellence, and regulatory compliance awareness.
The bank is also focusing on leadership development and succession planning to ensure long-term organizational stability.
Financial Performance Snapshot
As of June 2025, total deposits stood at ₹16,570 crore, with a slight dip in CASA ratio compared to the previous year.
Gold loans surged nearly 30 percent year-on-year, indicating strong demand and asset quality in this segment.
The bank continues to maintain a robust risk management framework and strict regulatory compliance.
Conclusion
Dhanlaxmi Bank’s renewed focus on retail and MSME lending, coupled with its expansion into Tier 2 and Tier 3 cities, marks a decisive shift toward inclusive and sustainable banking. With digital transformation, product innovation, and human resource development at its core, the bank is poised to unlock new growth avenues while reinforcing its commitment to customer-centricity and financial empowerment.
Sources: The Hindu BusinessLine
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