PVR INOX has launched India’s first luxury dine-in cinema at M5 ECity Mall in Bengaluru, offering chef-curated meals served in-seat alongside blockbuster films. This eight-screen multiplex blends immersive technology with gourmet dining, transforming the traditional movie experience into a full-fledged lifestyle destination for food and film lovers.
PVR INOX is taking cinematic indulgence to a whole new level with the launch of its first-of-its-kind dine-in cinema at M5 ECity Mall, Bengaluru. This innovative concept allows patrons to enjoy gourmet meals without leaving their seats—or even buying a movie ticket—making it a hybrid space for both entertainment and dining.
Here are the key highlights of the launch:
- India’s first dine-in cinema format
Guests can access the venue for food alone, with no obligation to watch a film. The format is designed to offer a complete evening of entertainment, comfort, and cuisine.
- Eight-screen multiplex with cutting-edge tech
Each auditorium features Dolby Atmos, DTS:X, Dolby 7.1 surround sound, and 4K Laser projection. The Big Pix auditorium includes RealD 3D for ultra-clear visuals.
- Nine curated food and beverage brands
Patrons can choose from Crosta (artisanal pizzas), Cine Café (coffees and teas), Dine-In (gourmet meals), Steamestry (Asian dim sums), Wokstar (stir-fried street food), In-Between (wraps and bowls), Frytopia (fried snacks), Dogfather (hot dogs), and Local Street (regional Indian cuisine).
- Youthification concept for digital-first audiences
The property includes gaming zones, lounge-style foyers, and interactive VR/AR stations, catering to younger audiences seeking more than just films.
- Vision from leadership
Ajay Bijli, Managing Director of PVR INOX, stated that the new multiplex is designed to deliver a future-ready entertainment experience, combining immersive cinema with thoughtfully curated food offerings.
- Flexible access model
Visitors can enjoy the ambiance and food without purchasing a movie ticket, positioning the venue as a lifestyle destination beyond cinema.
This launch marks a significant shift in India’s entertainment landscape, where movie theatres evolve into multi-sensory hubs that cater to both culinary and cinematic cravings.
Sources: Moneycontrol, Deccan Herald, NDTV Profit, MSN News.