Dipika Kapoor Takes the Helm as General Manager–Marketing at India Today

Image Source: India Today

Dipika Kapoor has joined India Today as General Manager–Marketing, bringing with her over 15 years of experience in media, marketing strategy, and digital innovation. Her appointment marks a strategic move by the media house to strengthen its marketing leadership and drive growth across platforms and audience segments.

Strategic Leadership Boost: Dipika Kapoor Joins India Today

India Today Group has announced the appointment of Dipika Kapoor as General Manager–Marketing, a move that underscores the organization’s commitment to bolstering its marketing capabilities in a rapidly evolving media landscape. Kapoor, a seasoned marketing professional, shared the news of her new role via LinkedIn, expressing enthusiasm for the journey ahead.

With a career spanning over a decade and a half, Kapoor brings a wealth of experience in strategy and performance marketing, reader revenue, campaign management, and product rollouts. Her diverse background across digital, print, vernacular, and rural media markets positions her as a valuable asset to India Today’s leadership team.

-Notable Updates and Major Takeaways

•⁠ ⁠Extensive industry experience: Kapoor has held senior roles at Network18 Media & Investments Limited for over seven years, most recently serving as General Manager.

•⁠ ⁠Diverse sector exposure: Her professional journey includes stints at LocoVida, Amar Ujala Publications Ltd, and Business Standard, covering sectors like e-commerce, BFSI, and K-12 education.

•⁠ ⁠Core competencies: She specializes in marketing analytics, account management, commercial strategy, and integrated campaign execution, with a strong focus on both legacy brands and startup environments.

•⁠ ⁠Cross-functional leadership: Kapoor has managed publisher tech, vendor relations, legal documentation, and stakeholder coordination, showcasing her ability to navigate complex organizational ecosystems.

•⁠ ⁠Strategic timing: Her appointment comes at a time when media organizations are increasingly focusing on audience engagement, digital transformation, and monetization strategies.

Kapoor’s addition to the India Today leadership team is expected to accelerate the group’s marketing innovation, enhance audience-centric strategies, and support new revenue models in a competitive media environment. Her track record of delivering results across platforms and markets aligns with India Today’s vision of staying ahead in the digital-first era.

Sources:

Exchange4Media ,BW Marketing World

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