Pankaj Vermani, Founder & CEO of Clovia, advises entrepreneurs and professionals to tackle their most challenging tasks first. This mindset, he says, fosters productivity and resilience, enabling better focus and enabling sustained business growth. Vermani's experience building Clovia underscores this philosophy as key to overcoming hurdles and scaling effectively.
Pankaj Vermani, the driving force behind Clovia, one of India's leading women’s intimate wear brands, recently shared his strategic advice on productivity and business growth: "Complete the tougher tasks first." This approach, according to Vermani, is fundamental to managing stress, achieving breakthrough results, and advancing with clarity and confidence.
Vermani's journey from a niche lingerie store to building a tech-driven, ₹950 crore enterprise acquired by Reliance Retail is marked by relentless focus on solving tough problems head-on. His emphasis on prioritizing challenging tasks aligns with his broader philosophy of being solution-focused and data-driven.
Important Points
Tackling Tough Tasks Early: Vermani stresses that addressing difficult challenges first reduces procrastination and builds momentum for the rest of the day.
Building Resilience: Facing tough tasks fosters mental toughness and encourages creative problem-solving.
Enhanced Productivity: Completing demanding tasks ahead frees cognitive space for other priorities.
Strategic Focus: This method reflects Vermani’s principle of being solution-focused, ensuring efforts create meaningful impact.
Real-World Success: Clovia’s growth story—from grassroots origins to a ₹950 crore acquisition—illustrates the power of this approach in practice.
Notable Updates
-
Vermani’s philosophy is rooted in overcoming significant hurdles in the traditionally underserved lingerie market.
-
Clovia’s rapid scaling was enabled by focusing on core challenges early in the process.
-
This mindset is recommended not just for founders but professionals in any field aiming to optimize their workflow.
Sources: Founder Thesis Podcast (2025), Economic Times (2018), LinkedIn Pankaj Vermani (2025), FounderThesis.com (2025)