Image Source : Media Expert
Dish TV India Ltd has officially entered the smart television market with the launch of its new brand VZY, marking a strategic pivot from its legacy direct-to-home broadcasting roots. The VZY range, unveiled on September 8, 2025, integrates DTH and OTT content into a single device, offering consumers a plug-and-play entertainment hub that eliminates the need for separate subscriptions or external set-top boxes.
This move is part of Dish TV’s broader ambition to diversify its revenue streams, with a target of generating 25 percent of its income from non-DTH businesses by 2027.
Key Highlights From The Launch
- VZY stands for Vibe, Zone, and You, reflecting the brand’s focus on personalized, immersive content experiences
- The smart TV lineup includes seven models ranging from 32-inch HD to 55-inch 4K UHD QLED displays
- All models run on Google TV based on Android 14, with built-in access to Netflix, Prime Video, YouTube, and other OTT platforms
- Select models feature integrated DTH set-top boxes, enabling live TV and streaming without additional hardware
- Prices range from Rs 12,000 to Rs 45,000, with financing options such as zero down payment and no-cost EMIs
Strategic Shift Toward Non-DTH Revenue
Dish TV’s entry into the smart TV segment is a calculated move to offset declining Pay TV subscriptions and stagnant ARPU. In FY25, the company reported Rs 1,567.6 crore in revenue, down from Rs 1,856.5 crore in FY24. Currently, non-DTH services contribute around 10 percent of total revenue, and the company aims to raise this to 25 percent within 18 to 24 months.
- CEO Manoj Dobhal emphasized that Dish TV is no longer just a linear TV brand
- The company is building a content ecosystem that spans devices, streaming, and broadcast
- VZY is positioned as the cornerstone of this transformation, alongside platforms like Watcho and Shopzop
Product Features And Differentiation
The VZY smart TVs are designed to deliver a seamless entertainment experience, combining high-end display technology with integrated content access. The televisions feature Dolby Vision, HDR10, and up to 350 nits of brightness, along with Dolby Audio and Atmos support on premium models.
- Bezel-less design and voice-enabled remotes enhance user interaction
- Built-in Chromecast and AirPlay support allow easy content sharing from mobile devices
- Up to 2GB RAM and 32GB storage ensure smooth performance across apps
- The integrated DTH feature sets VZY apart from competitors, offering a unified content solution
Distribution And Market Positioning
VZY smart TVs will be available nationwide through leading retail outlets and online platforms. Dish TV is leveraging its existing distribution network of over 520 partners across 27 states to ensure rapid market penetration. The company is also exploring international expansion across Asia, Africa, and the Middle East.
- Initial response from pilot markets has been encouraging, with strong interest in integrated models
- The TVs are currently manufactured by a third-party vendor, but Dish TV plans to develop its own operating system within two years
- The brand is positioned to compete not on price alone, but on the convenience and completeness of its offering
Conclusion: A New Era For Dish TV
With the launch of VZY, Dish TV India Ltd is signaling a bold departure from its traditional DTH identity and embracing a future rooted in convergence and consumer-centric innovation. By merging hardware, broadcast, and streaming into a single platform, the company is redefining what home entertainment means for millions of Indian households.
Sources: MSN India, Hindustan Times, Economic Times Brand Equity, Gadgets360
Advertisement
Advertisement
