Dose of Design: PharmEasy Founders Build New Blueprint in Interiors

PharmEasy co-founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have launched All Home, a technology platform that will revolutionize India's extremely fragmented architectural and interior design business. With $20 million funding from Bessemer Venture Partners at a valuation of $120 million, All Home partners with profitable, omnichannel brands in categories like sanitaryware, furniture, lighting, and kitchen fittings.

 

Key Highlights:

 

All Home is already up and running, boasting profitability and scale with Colour Coats, House of W, and Fiamarc brands available on the site.

 

The firm will attempt to deal with inefficiencies in purchasing, design consistency, and after-sale services through a one-window solution for consumers as well as professionals.

 

Sheth leads operations, Shah leads brand and finance, and Dedhia leads technology, leveraging experience at PharmEasy to build home improvement brands of trust.

 

The promoters distanced themselves from the day-to-day operations of PharmEasy in January, which coincided with the epharmacy's fresh IPO plans.

 

The $60 billion industry is extremely disorganized, and All Home aims to place transparency, technology use, and branding in focus.

 

Prospects: While consumers insist on quality living and work spaces, All Home shall be at the forefront of India's next consumer boom—makaan—by bridging gaps in access, quality, and innovation.

 

Sources: Economic Times, Inc42, Entrepreneur India, VCCircle, Entrackr