Double the Delight: Mad Over Donuts Debuts in Kolkata, Unveils Bold Plans for Eastern India

Mad Over Donuts (MOD), India's beloved donut chain, has finally entered the much-anticipated Eastern Indian market with a double launch in Kolkata—at Acropolis Mall and followed by another outlet in Salt Lake. This is the launch of an aggressive expansion plan because MOD is set to make Kolkata and the wider eastern region a priority market for its popular donuts.

 

Key Highlights

 

Double Launch in Kolkata: MOD launched two venues in rapid succession—first in Acropolis Mall and subsequently in Salt Lake—testament to its firm conviction in the city's food culture.

 

Aggressive Expansion Plans: MOD plans to grow with 12–15 new stores in Eastern India over the next 12–15 months, and of these, 7–8 stores will be in West Bengal over the next two years. A few of them will be standalone stores, bringing the masses to MOD.

 

Signature Experiences: MOD shops are designed as colorful, welcoming environments perfect for spontaneous meetups, study groups, or simply spoiling yourself with a sweet treat. The Salt Lake store continues the tradition with cozy orange tones and colorful donut walls.

 

Innovative Products: The latest donut that's most in vogue is the Kunafa Donut, a product inspired by Dubai's Kunafa Chocolate. The customer also gets to indulge in an exclusive "make your own donut" experience, a brand first in Kolkata.

 

Fan Favorites Double Trouble and Chocolate Therapy, cult favorites, remain best sellers, and MOD's bubble tea flavors are quickly becoming a local favorite.

 

Leadership Talk: Tarak Bhattacharya, Executive Director and CEO, was thrilled with the reception in Kolkata and reiterated MOD's resolve to craft engaging brand experiences and happy moments for all customers.

 

Future-Ready: MOD's expansion is only part of a larger plan to open 50 new stores nationwide by the end of 2025, investing in people, technology, and next-generation customer connection.

 

With lines of eager donut lovers and the divine aroma of freshly baked goodness, MOD's Kolkata opening has already turned into a citywide celebration. The brand's rapid expansion and innovative offerings promise to make "donut runs" a new tradition for Eastern India. We have tremendous potential in Eastern India and are looking forward to the love we have received in Kolkata so far. We are looking to open approximately 7-8 stores in the West Bengal market within the next two years.

 

— Tarak Bhattacharya, CEO and Managing Director, Mad Over Donuts 

 

Source: India Blooms News Service, Restaurant India