Easy Trip Planners Ltd, through its flagship platform EaseMyTrip, has entered into a strategic partnership with FreeAgent, a UK-based accounting and expense management platform. The collaboration aims to streamline travel bookings and expense reconciliation for small and medium enterprises (SMEs), leveraging AI and automation to reduce operational friction.
Key Highlights:
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The integration will allow FreeAgent users to access EaseMyTrip’s travel inventory directly from their dashboard, including flights, hotels, and holiday packages.
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Expense data from travel bookings will be auto-synced into FreeAgent’s accounting system, enabling real-time reconciliation and compliance tracking.
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The partnership is expected to benefit over 150,000 SMEs currently using FreeAgent across India and the UK.
Strategic Context:
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EaseMyTrip has been expanding its B2B offerings, including corporate travel solutions and co-branded credit cards, to diversify revenue streams.
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FreeAgent, backed by NatWest Group, is known for its intuitive interface and deep penetration in the UK’s SME segment.
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The alliance aligns with EaseMyTrip’s broader goal of embedding travel services into enterprise workflows, enhancing convenience and retention.
Market Outlook:
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Analysts expect the partnership to drive incremental revenue for EaseMyTrip through higher transaction volumes and cross-border visibility.
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The move may also strengthen EaseMyTrip’s positioning in the fintech ecosystem, paving the way for future integrations with ERP and HRMS platforms.
Sources: Economic Times, Business Standard, Moneycontrol, BSE Corporate Filings (July 2025)