Emcure Pharmaceuticals has made an entry in the daily supplement space by enlarging its Arth portfolio, specifically targeting women's health. It seeks to fill gaps in women's well-being by marrying age-old Indian herbs with contemporary science. Vidya Balan has been named as the brand ambassador to market such products as Intimate Care, Sleep Support Gummies, and Brain Fog Aid. This reflects Emcure's dedication to tackling frequently-neglected healthcare issues.
Sources: Financial Express, Express Healthcare, Express Pharma