Prima Expands Advisory Board To Boost Global Hospitality Growth

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Has Announced The Expansion Of Its Advisory Board With Six Renowned Hospitality Leaders, Aiming To Accelerate Global Growth And Strategic Partnerships. The Move Strengthens Prima’s Leadership Bench As It Eyes Deeper Market Penetration Across North America, Europe, And Asia Through Innovation And Industry Expertise.

Prima, a fast-growing hospitality tech platform, has expanded its advisory board by onboarding six prominent industry veterans. The newly appointed members include Dean Tsakanis (Partner, Noble 33), Michael Ridard (Co-Founder, Bar Lab Hospitality), and other senior executives from leading hotel and restaurant groups. The announcement was made on October 13, 2025, as part of Prima’s broader strategy to scale its global footprint.

The advisory board will play a key role in guiding Prima’s international expansion, product innovation, and strategic partnerships. The company aims to leverage the collective experience of these leaders to navigate evolving consumer trends and operational challenges in the hospitality sector.

Strategic focus on innovation and expansion

Prima’s leadership team emphasized that the new advisory board members bring decades of experience in hospitality operations, brand building, and customer engagement. Their insights are expected to help Prima refine its platform offerings and expand into new markets with tailored solutions for hotels, restaurants, and entertainment venues.

The company has already seen strong traction in North America and is now targeting growth in Europe and Asia, with plans to launch region-specific features and partnerships in Q1 2026.

Key highlights:

Prima adds six top hospitality leaders to its advisory board
New members include executives from Noble 33 and Bar Lab Hospitality
Focus on global expansion, product innovation, and strategic partnerships
Advisory board to guide market entry in Europe and Asia
Move aligns with Prima’s accelerated growth roadmap

Industry impact and future outlook

The hospitality industry has been undergoing rapid transformation, driven by digital platforms and changing consumer expectations. Prima’s decision to strengthen its advisory board reflects a proactive approach to staying ahead of the curve and delivering value to clients across geographies.

Investors and partners are expected to respond positively to the announcement, viewing it as a signal of long-term commitment and strategic clarity.

Sources: Yahoo Finance, The Consulting Report, Hotel Dive

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