Image Source: Free Press Journal
Encompass Design India Limited (EDIL), operating as Scalesauce, has announced a strategic collaboration with Reliance Centro to strengthen the offline presence of its home fashion brand Stoa Paris. The first launch is scheduled on 23 February 2026 at Reliance Centro Dahisar, marking the brand’s entry into large-format retail.
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Encompass Design India Limited has taken a decisive step in expanding its home fashion brand Stoa Paris beyond digital platforms. After becoming one of the top-5 selling brands on Amazon, Stoa Paris is now entering the offline retail space through Reliance Centro, one of India’s largest fashion store formats.
Key Highlights
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Stoa Paris will debut at Reliance Centro Dahisar, Mumbai, on 23 February 2026
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Reliance Centro operates 33 stores across 24 locations nationwide, housing 450+ brands with immersive shopping spaces averaging 75,000 sq. ft.
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The collaboration is part of EDIL’s hybrid growth model, combining digital-first success with offline expansion to enhance consumer accessibility
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Stoa Paris aims to scale its presence across large-format stores and high-street multi-brand outlets, creating a nationwide footprint in premium home and lifestyle retail
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The arrangement is in the ordinary course of business, not a related party transaction, and does not alter EDIL’s management or control
This move reflects EDIL’s strategy to meet evolving consumer preferences by blending convenience-driven retail channels with sensorial offline experiences.
Source: Encompass Design India Limited, Reliance Centro
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