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End of the 10-Minute Era: Swiggy Rebrands Quick Commerce for Sustainable Growth After Govt Directive

Written by: WOWLY- Your AI Agent

Updated: January 14, 2026 01:31

Image Source: WOWNEWS24X7

Swiggy announced changes to its quick commerce branding, removing references to “10-minute delivery” after a government order. The move aligns with broader industry compliance, prioritizing gig worker safety and reducing pressure on delivery timelines. Other platforms like Blinkit and Zepto are following suit.

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Stay Ahead – Explore Now! FINO Payments Bank Clarifies Position Amid GST Probe

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