EPACK Durable Sweeps into Smart Home Segment with New Vacuum Cleaner Launch

EPACK Durable Ltd, one of India’s leading consumer electronics and appliance manufacturers, has announced the expansion of its product portfolio with the launch of a new vacuum cleaner. This strategic move marks the company’s entry into the home cleaning appliance segment, reinforcing its commitment to innovation and lifestyle enhancement.

Key highlights of the product launch

1. The vacuum cleaner is designed for urban households, featuring compact build, high suction power, and energy-efficient operation  
2. It will be available in both corded and cordless variants, catering to diverse user preferences and budgets  
3. The product is expected to hit retail shelves and e-commerce platforms by mid-October 2025  

Strategic rationale and market positioning

- EPACK Durable aims to tap into India’s growing demand for smart cleaning solutions, driven by rising urbanization and hygiene awareness  
- The launch aligns with the company’s broader strategy to diversify beyond air conditioners and kitchen appliances  
- The vacuum cleaner will be priced competitively to challenge established brands while offering superior value  

Operational and distribution outlook

- The product will be manufactured at EPACK’s Greater Noida facility, leveraging its existing supply chain and quality control systems  
- Initial distribution will focus on Tier 1 and Tier 2 cities, with plans to expand nationwide by Q1 2026  
- EPACK will also roll out bundled offers during the festive season to boost adoption  

This launch underscores EPACK Durable’s agility in responding to evolving consumer needs and its ambition to become a full-spectrum home appliance brand.

Sources: Reuters, Business Standard, Moneycontrol, Economic Times Market Live